Boho & radiant cruelty free hair & makeup with an alternative edge
With a specialty in smoky eyes and beachy, tousled hairstyles, I’m all about creating looks that feel both effortless and a little edgy – think breezy beach goddess meets red carpet glam! Whether you’re prepping for a wedding, a photo shoot, or a night out, my goal is to make you look and feel like the very best version of yourself.
Why Vegan Beauty?
I’m a huge animal lover and believe beauty should never come at the expense of our furry friends. So, every product in my kit is vegan and cruelty-free – no exceptions! From high-performance, plant-based skincare to richly pigmented makeup, I carefully select products that meet my high standards for quality and ethics. You don’t have to worry about what’s going on your skin or hair; I’ve got it all covered!
Going vegan and cruelty-free doesn’t mean sacrificing quality or glamour. In fact, some of the most exciting beauty products today are made with clean, animal-friendly ingredients that feel as amazing as they look. Plus, they’re gentle on the skin, making them perfect for everyone – including those with sensitive or reactive skin.
My Style: Smoky, Sparkly, and Beachy Boho
When it comes to makeup, I have a serious soft spot for smoky eyes – and I’m not talking the heavy, ’90s goth look (unless that’s what you’re going for!). My smoky eye style is soft and sultry, a little bit rock ‘n’ roll, and totally customisable. From a subtle wash of smudgy liner to a full glam look, I work with each client to create eye makeup that brings out their unique eye shape and colour. And I don’t shy away from a little sparkle! A hint of shimmer or glitter is my signature touch – it adds that extra pop without feeling over-the-top.
For hair, I’m all about those boho, beachy waves. Think soft, touchable texture with a little bit of movement – like you just stepped off a sandy beach somewhere fabulous. Whether you want loose waves, a braided crown, or a romantic updo with a relaxed, undone feel, I can bring that dreamy, sun-kissed vibe to life.
What to Expect at Your Appointment
From the moment we meet, my goal is to make you feel comfortable and completely you. Every face and head of hair is unique, and I’m here to celebrate that! I’ll start by asking about your style preferences, what you’re envisioning, and any beauty inspirations you have in mind. I want you to feel relaxed and enjoy the process, whether we’re glamming up for your wedding day, a special event, or just because.
I love creating looks that last, so you won’t be worrying about touch-ups halfway through your big day or special evening. I’m a firm believer in makeup and hair that feels great to wear and doesn’t feel heavy or unnatural. You’ll look like yourself, but with a little added magic.
Weddings, Events, and More!
Weddings are some of my favorite events to work – there’s something so special about being part of someone’s big day! I offer wedding packages that include trial runs, so we can make sure your look is exactly how you want it. But whether it’s a wedding, prom, photo shoot, or just a fun night out, I bring the same energy, attention to detail, and love to every single session.
Let’s Connect!
If you’re looking for a makeup artist and hairstylist who’s all about cruelty-free beauty, a touch of sparkle, and those boho beachy vibes, I’d love to work with you! Feel free to reach out to chat about your ideas, ask any questions, or schedule a booking. I can’t wait to help you feel your absolute best and create a look that makes you shine – inside and out.
The process
Select your package using contact button below
As soon as your get in touch, I’m here to help you make your wedding planning fun and bring out your unique style.
Pay a small deposit to secure your date
We’ll work with you to create a bespoke look that you envision for your wedding day and send over helpful skin and beauty prep tips to get your look as glowing as it can be.
Have your hair and makeup preview
Your booking will come with a preview run before the big day. This is where we’ll go through exactly what you want and have a good idea of how the wedding morning will run to keep you calm on the day! I’ll provide a wedding morning schedule too so everything runs smoothly.
Have an awesome wedding day
The team at Toni Searle Beauty have had plenty of experience of wedding mornings, so we know how it all works. We’ll go above and beyond to take the stress out of your day, while making sure everyone looks and feels amazing with their long lasting looks.
Relax and let us look after you so you can focus on feeling like a beautiful, badass, goddess!
Cruelty Free Hair and Makeup Pro Team
Our vision is to make cruelty free makeup easily available which is why we are a pro team full of 100% cruelty free artists! Our artists have worked on fashion campaigns, editorial shoots and London Fashion Week. Ethical makeup still can look amazing and we’re happy to be able to bring these services further than Berkshire and throughout the UK.
““I had a brilliant experience with Toni on my wedding. Toni did my hair and hair for two bridesmaids. Toni also did my mums makeup which she loved. Toni has a great boho style and she is just a delightful person. I also did a virtual make up class with Toni which was so helpful and would definitely recommend for people wanting to do their own with a bit of support.””
““I don’t usually wear much makeup and wanted to feel comfortable but also look the part! Toni was kind and calm, she also made great suggestions and helped me figure out what would work for me on my wedding day. She even helped with a late addition of a flower crown! I loved my hair on the day so much. Many thanks, highly recommend xx””
FAQs
- What products do you use?
Being a vegan myself, I only use cruelty free, vegan products that I’ve found give the best finish and will stay in place all day. I use a mixture of brands such as Hourglass, Bare Minerals, Charlotte Tilbury, Fenty Beauty, Danessa Myricks Beauty, Freshly Cosmetics, Urban Decay and many more.
- What do you need from me for the big day?
I need your complete trust that we will deliver the service you expect so you can be relaxed and enjoy your day! That plus a good space to work from with a decent size table and natural light, and we’re good to go.
- Where do you travel to?
I am happy to travel all over the UK. Of course, this does raise the price with the travel costs, which is why I now have a team of artists. If you need someone who is also cruelty free, you can choose an artist in a location closer to you to save you money on the travel costs.
- What kind of looks do you specialise in?
I work with you to create bespoke looks, but my go to is always flawless, natural glowy skin, gorgeous eyes and boho hair.