With a specialty in smoky eyes and beachy, tousled hairstyles, I’m all about creating looks that feel both effortless and a little edgy – think breezy beach goddess meets red carpet glam! Whether you’re prepping for a wedding, a photo shoot, or a night out, my goal is to make you look and feel like the very best version of yourself.

Why Vegan Beauty?

I’m a huge animal lover and believe beauty should never come at the expense of our furry friends. So, every product in my kit is vegan and cruelty-free – no exceptions! From high-performance, plant-based skincare to richly pigmented makeup, I carefully select products that meet my high standards for quality and ethics. You don’t have to worry about what’s going on your skin or hair; I’ve got it all covered!

Going vegan and cruelty-free doesn’t mean sacrificing quality or glamour. In fact, some of the most exciting beauty products today are made with clean, animal-friendly ingredients that feel as amazing as they look. Plus, they’re gentle on the skin, making them perfect for everyone – including those with sensitive or reactive skin.

My Style: Smoky, Sparkly, and Beachy Boho

When it comes to makeup, I have a serious soft spot for smoky eyes – and I’m not talking the heavy, ’90s goth look (unless that’s what you’re going for!). My smoky eye style is soft and sultry, a little bit rock ‘n’ roll, and totally customisable. From a subtle wash of smudgy liner to a full glam look, I work with each client to create eye makeup that brings out their unique eye shape and colour. And I don’t shy away from a little sparkle! A hint of shimmer or glitter is my signature touch – it adds that extra pop without feeling over-the-top.

For hair, I’m all about those boho, beachy waves. Think soft, touchable texture with a little bit of movement – like you just stepped off a sandy beach somewhere fabulous. Whether you want loose waves, a braided crown, or a romantic updo with a relaxed, undone feel, I can bring that dreamy, sun-kissed vibe to life.

What to Expect at Your Appointment

From the moment we meet, my goal is to make you feel comfortable and completely you. Every face and head of hair is unique, and I’m here to celebrate that! I’ll start by asking about your style preferences, what you’re envisioning, and any beauty inspirations you have in mind. I want you to feel relaxed and enjoy the process, whether we’re glamming up for your wedding day, a special event, or just because.

I love creating looks that last, so you won’t be worrying about touch-ups halfway through your big day or special evening. I’m a firm believer in makeup and hair that feels great to wear and doesn’t feel heavy or unnatural. You’ll look like yourself, but with a little added magic.

Weddings, Events, and More!

Weddings are some of my favorite events to work – there’s something so special about being part of someone’s big day! I offer wedding packages that include trial runs, so we can make sure your look is exactly how you want it. But whether it’s a wedding, prom, photo shoot, or just a fun night out, I bring the same energy, attention to detail, and love to every single session.

Let’s Connect!

If you’re looking for a makeup artist and hairstylist who’s all about cruelty-free beauty, a touch of sparkle, and those boho beachy vibes, I’d love to work with you! Feel free to reach out to chat about your ideas, ask any questions, or schedule a booking. I can’t wait to help you feel your absolute best and create a look that makes you shine – inside and out.

The process

FAQs

-          What products do you use?

Being a vegan myself, I only use cruelty free, vegan products that I’ve found give the best finish and will stay in place all day. I use a mixture of brands such as Hourglass, Bare Minerals, Charlotte Tilbury, Fenty Beauty, Danessa Myricks Beauty, Freshly Cosmetics, Urban Decay and many more.

-          What do you need from me for the big day?

I need your complete trust that we will deliver the service you expect so you can be relaxed and enjoy your day! That plus a good space to work from with a decent size table and natural light, and we’re good to go.

-          Where do you travel to?

I am happy to travel all over the UK but may need accommodation. All travel costs will be included in the initial quote.

-          What kind of looks do you specialise in?

I work with you to create bespoke looks, but my go to is always flawless, natural glowy skin, gorgeous eyes and boho hair.

-          I have sensitive skin - will the products you use be suitable for me?

If you're looking for someone who’s worked with hundreds of women, including those with skin concerns, and knows exactly how to navigate these challenges with hypoallergenic, gentle, and long-wearing products, then hiring me will be the perfect choice for you.

-          What if I don’t feel confident in front of the camera?

If you’re feeling nervous in front of the camera, don’t worry—you're not alone! Other brides felt the same way. What they found was that with a little gentle guidance and support from me, they were able to relax, and enjoy the moment. I’ll be on hand to help you feel at ease as you step towards the aisle. 

-          What if I change my mind about my look after the preview?

’Trust me, I know how frustrating it is to invest your hard-earned money, only to realise afterward that it’s not quite 'you.' What’s unique about the alternative styles I create is that they’re one-of-a-kind and can’t be replicated, which is why re-trial requests are less than 1%.

-          I’m worried about flashbacks in my wedding photos. Will your makeup cause that?

‘Great question! This has never happened as I only use professional, photo-friendly products that are specifically designed to avoid flashback, ensuring your makeup looks flawless under any lighting—whether it's natural daylight or a camera flash.

-          Can I change my look for the evening reception?

Many Toni Searle Beauty brides love the idea of a soft transformation for the evening, such as transitioning their neutral lips into a bold lip and sparkly eye to add a touch of glamour for their first dance. If you upgrade to my ‘Ultimate Boho Goddess’ experience, I’ll be on hand for a style change where you’ll get the best of both worlds for your wedding day.

-          This sounds amazing! Can I book a preview first?

I love your excitement! Previews aren’t available without securing your date first—this experience is for brides ready to go all in. If you’re feeling the pull, trust that excitement and book before another bride claims your date!